The Lab Co., under LAB Atelier, is the only fragrance house approved by Breast Cancer UK. Across perfume, home and body care - TLC is certified as 100% safe, free from all known carcinogens, hormone disruptors and endocrine-disrupting chemicals.

Our Values

Luxury Craft

We partner with world-renowned perfumers to blend rare, sustainably sourced ingredients into complex olfactive journeys that evolve beautifully on the skin.

Clean without compromising scent.

Radical Transparency

No industry loopholes. Our standard is integrity in every ingredient, prioritising safe, high-performance formulations that never compromise wellbeing for a scent profile.

Purpose + Longevity

Intentional creation for a conscious future. By prioritising ethically sourced ingredients and timeless compositions, we create luxury that respects both the wearer and the world.

  • Winner — UK Product Innovation Awards (The Grocer)

  • Featured in Wallpaper*, Vanity Fair, Forbes and international media

  • Operating in competitive global retail environments

Executive Team

Josh Gilbertson

Māori (Ngā Puhi, Tainui, Te Ātiawa), Kiwi-born, London-based entrepreneur with 20+ years in creative, luxury and consumer innovation.
Co-founded The Lab Co. and MXM, studied perfumery in Grasse, and leads LAB’s creative, fragrance direction and global brand building.

Creative & Innovation Founder

Tess Richards

Brand and Creative Director with a background across fashion and luxury. Former Creative Director at Jigsaw and Jaeger and fragrance collaborator with Unilever. Co-architect of LAB’s fragrance, clean innovation and brand systems across TLC and MXM.

Creative & Brand Founder

Leads LAB’s operational, commercial and international retail development. Oversees supply chain, manufacturing partners, regulatory requirements, Amazon strategy and multi-region retail rollout across the UK, EU, Middle East and Australia. 

Managing Director

Helen Patterson